Brand Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights added with the company trademark for that specific goods and services, both in the offline and online environments; affording the business the option to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories you can get.

It is important to spotlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the company and business conception in australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate Trademark Objection Reply Filing online application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user among the specified trademark for all the different goods and services sent applications for under the application.